Case Study: Latico Leathers

How we increased revenue by 1,254% in 2 years

OBJECTIVE

Scale Paid Social and Paid Search from scratch as aggressively as possible while maintaining a minimum 3x ROAS

Grow Latico's following on Organic channels

Increase email list size

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STRATEGIZE

Through an audit of their campaigns, we noticed areas for massive improvement. After extensive audience research, we implemented our customized plan for increasing ROAS and decreasing CAC.

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 FUNNEL creation

Latico had seen some success with Facebook ads, but were unsure of how to scale their business without skyrocketing customer acquisition costs. They lacked a cohesive funnel strategy.

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TESTING

We rapidly tested different pieces of creative, messaging, and audiences daily to find the winners.

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OPTIMIZE

- We achieved a 3.53x ROAS blended on FB and a 4.77x on Google

- Klaviyo efforts became 43% of our monthly revenue

- We lowered acquisition cost from $112 to $42.

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SCALE

- Increased online net sales from $20k/year to $500k/year in 2 years

 - Increased online net sales 1,254%

- Increased site traffic 1,266%

- Increased the email list from 1.5k to 14k subscribers

- Increased IG followers from 22k to 33k followers

- Increased FB followers from 3k to 12K followers

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