OBJECTIVE

Scale Paid Social and Paid Search from scratch as aggressively as possible while maintaining a minimum 3x ROAS

Grow Latico's following on Organic channels

Increase email list size

STRATEGIZE

Through an audit of their campaigns, we noticed areas for massive improvement. After extensive audience research, we implemented our customized plan for increasing ROAS and decreasing CAC.

 FUNNEL creation

Latico had seen some success with Facebook ads, but were unsure of how to scale their business without skyrocketing customer acquisition costs. They lacked a cohesive funnel strategy.

TESTING

We rapidly tested different pieces of creative, messaging, and audiences daily to find the winners.

OPTIMIZE

- We achieved a 3.53x ROAS blended on FB and a 4.77x on Google

- Klaviyo efforts became 43% of our monthly revenue

- We lowered acquisition cost from $112 to $42.

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SCALE

- Increased online net sales from $20k/year to $500k/year in 2 years

 - Increased online net sales 1,254%

- Increased site traffic 1,266%

- Increased the email list from 1.5k to 14k subscribers

- Increased IG followers from 22k to 33k followers

- Increased FB followers from 3k to 12K followers