Does it really matter? The answer is YES. Typeface, or ‘fonts’, are the main element to a brand and gives the brand its initial imaging and its brand identity. Typography is in everything we see and impacts the brand experience. Psychology of Fonts, What? Font psychology is “the study of how different fonts impact thoughts, …
Gen Z is taking over not only social media but so many more aspects of the workforce. Gen Z makes up roughly 40% of customers, hence your target. Okay, so you’re a company, maybe you’re an older company or you just want to revamp your target market. Here’s how you’ll market to Gen Z effectively. …
With so many different social media channels across so many platforms, it can be hard to keep a consistent image for your brand. So, how do you do it? Create a familiar look across your media channels. This includes fonts, colors, aesthetics. High valuing customers will notice these elements and when they come across your …
Understanding the dos and don’ts of social media is a crucial way to grow your business and let the public see it for what it is: creative, authentic and valuable Here are some more tips to help you make the absolute most of the incredible, free and wonderful tool that social media can be if …
UNDERSTANDING THE DO’S AND DON’TS OF SOCIAL MEDIA Read More »
Social media is a powerful marketing tool to reach your audience and create an online presence for your brand. However, when it comes to advertising, technology is a prerequisite and has always played a vital part in its dispersal and attainability. From flyers promoting the local shopping mart to pop-up ads appearing on your phone, …
Today, there are nearly 3 billion people using social media. If your business is not taking advantage of the different platforms, you are missing out on a fast, inexpensive, and effective way to expand your brand. Branding. Social media allows businesses to establish their brand faster than ever. Before the increased use in technology, it …
As a small business owner, social media is one of the most powerful tools you have. It’s free, and it allows you to control your brand and give it personality. It’s easy to totally screw up how you approach social media. There are so many ways to get it wrong. It’s too easy to fall …