BENEFITS OF BEING ACTIVE ON SOCIAL MEDIA
Today, there are nearly 3 billion people using social media. If your business is not taking advantage of the different platforms, you are missing out on a fast, inexpensive, and effective way to expand your brand.
Branding. Social media allows businesses to establish their brand faster than ever. Before the increased use in technology, it was not only difficult to build an image to represent your business, but it was also almost impossible to be noticed. Whether it be a simple logo or slogan, a successful brand is supposed to resonate. Staying active in social media will help to ensure maximum outreach to a wide array of customers around the world.
Personality. In addition to creating a strong brand, illustrating that your company has a personality is crucial to establishing a connection. The goal is to have people relate to you and what your company offers. Social media allows you to develop a unique voice that represents who you are as a brand. Whether you want that voice to be serious, funny, or personable, active involvement enables your followers to obtain a sense of who you are.
Engagement. One of the most important benefits of social media is having the ability to engage with your followers and customers. Social media allows instant communication and feedback. Not only can you share important information with your followers whenever you need, but you can also receive feedback on your products directly from its users.
Branding,Personality, andEngagement are just a few of the endless benefits to staying active on social media. Our advice is to become involved in all social media platforms as soon as possible to assure maximum exposure for your business.
Top Benefits of Using Instagram for Business
Although for many, instagram is still considered a relatively new social media platform, it is crucial for business to attract its 1 billion monthly users and 500 million daily users. Today, 90% of the top 100 global brands have an Instagram account. Instagram will generate more sales and leads for both small and large businesses. Not only does the application offer a new way to connect and find new clients, but it also provides important tools such as an ad platform and a means through which to differentiate a normal profile from a business profile.
Instagram allows for businesses to provide a visual aspect for their customers right at their fingertips. Unlike other social media sites, Instagram consists solely of pictures and videos. This is beneficial to businesses because pictures are easily remembered. Today, people want to attain their information as fast as possible and the fact that Instagram does not include much text allows for a more permanent connection to each brand.
Furthermore, Instagram also provides a unique way to connect with customers and clients throughout the world. One benefit of Instagram is that you can see a lot of engagement without having to pay for it. Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Your business can gain followers and exposure without having to pay anything. Your followers also have the ability to engage with your company. Whether that be through direct messaging or liking and commenting on a post. This allows your brand to receive direct feedback on your outreach and products. This unique connection will allow trust to be established in your brand, and the more trust a consumer has, the more likely they are to purchase from them over competitors.
Instagram’s ad platform has access to the most advanced social media advertising targeting options available. Instagram was bought by CEO of Facebook, Mark Zuckerberg, which has allowed the platform to match Facebook’s capabilities. Facebook is known to help businesses by providing an advanced ad platform and Instagram can now do the same. You can have the ability to target users that you already know support your brand. In addition, you can target people who have never even heard of your brand to increase exposure.
Finally, Instagram has specific features for accounts that establish themselves as a business profile. These features provide you with the tools you need to expand your business. For example, some features include having a call to action button for your page visitors, the ability to promote your posts with ad dollars, and access to account insights. With a business profile, it sets your brand up for success because you will be able to take advantage of all the benefits of Instagram.