UNDERSTANDING THE DO'S AND DON'TS OF SOCIAL MEDIA
Updated: Oct 16, 2020
Understanding the dos and don'ts of social media is a crucial way to grow your business and let the public see it for what it is: creative, authentic and valuable
Here are some more tips to help you make the absolute most of the incredible, free and wonderful tool that social media can be if you use it correctly.
Go For Longer Than Your Competitors You don’t start a business to run it for a month; why wouldn’t the same logic apply to social media? Many consumers have a number of social media pages that they follow and check regularly. The tricky part is that people have to constantly update this list -- not because they are tired of the page or seeing products, but because the person who runs the page stops posting. It’s surprisingly rare to see people focus on sticking at it for the long run. Be consistent and engaging, and don’t make this mistake. If all you do is not quit social media, you’ll do really well. Become A Social Media Ideas Machine When we say be consistent and stick with it, that doesn’t mean you should post just to post. Make each post matter and become a content machine. This can be simple when you learn to think outside the box and keep a list of your ideas and visions. Let’s say your client owns a skincare business. Here are some ideas that can make your social pages interesting, engaging and valuable to your customers. Create a guide to a skincare routineTake beautiful photos of your productsTake photos of real people with beautiful skinInterview people to see how your products have changed their lives or the way they think about skincareTake videos and show customers how to use your productsHighlight the benefits of your productHow does the pandemic affect skin care routines? Why is self care important now?Add comedy to your social media (don’t always take yourself too seriously)Share your business owner story (previous failed businesses, family life, getting a bank loan, first company car, previous 9-5 jobs, what inspired you to start your business, etc…)Be honest, take note of what’s working and what’s notLook up what your competitors are doing on social media and create your version of what they do. Make it unique. If they share quotes from empowered leaders, share your own business idol quotes.How can people buy your product without getting the virus?Get quirky using Derek Silver’s approach (see his email template below)Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, Friday, June 6th.I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY.COM!! A Radical Shift in Approach The traditional approach small business owners have toward social media sounds like this: “Look how good my business is, come buy my products.” A radically different approach sounds like this: “Come over here to learn everything cool about my business and buy from an awesome business full of awesome people. We’ll do a, b, c for you through x, y and z.” Educate and help your customer, don’t sell to them. Level Up If you’re passionate and are seriously craving progress and success, you can take it to the next level. You can unite us using social media. Bring the community together, and be seen as the business who sells awesome products but also helps people in time of crisis. Be the shining bright star when everything looks dark. People on social media go absolutely nuts for the occasional rare business who attempts this approach to focus on humanity, not one’s self. Here’s a perfect example: The fashion brand Reformation started making masks and had a “Good News” campaign in which they shared lighthearted, great news on their social pages in the age of coronavirus. Their following went up and their brand was no longer solely associated with pricey clothing, but became an outlet for hope during a really scary and uncertain time. Final Thought Wanting followers is a desperate cry for attention. It’s a selfish goal, and to be blunt, it won’t help you or your business. It only ends in tears. Rea tears. The way to approach social media is no different to the way you approach life. Be helpful, unite people, educate people, be the light when there is darkness, show your personality, and use your creativity. If you do that, you will skyrocket to the front and leave small business owners in the dust who are still trapped in the follower game and posting useless content that doesn’t have real value in anyone’s lives. Believe in yourself and your brand! You can master social media when you pivot using your creativity and put your own selfish agenda aside. Show the world who you really are, be honest and authentic. It’s free!